Wendy's French Fry Challenge

Roles: Project Management, UX Research, Instructional Design, UI Design, Mobile Development

This was a fun one. After extensive market research, Wendy's discovered that french fries were both the most desired and problematic product in their stores. Customers cited their french fries as the primary reason for visiting a store. Managers noted that the french fry stations were the biggest source of waste. To address the problem from both ends, I collaborated with the Wendy's learning team to create a fun, simple mobile game aimed at achieving balance between customer satisfaction and minimal waste.

Screenshots from the Wendy's French Fry Challenge.